AI-Powered Equipment Marketplace

Find the right equipment.
At the right price.

RigBrain uses AI to match contractors with heavy equipment across dealers, rental fleets, and auctions nationwide — then handles pricing, negotiation, and the entire transaction.

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Launching in Texas & Southeast U.S. — 2026

Try asking RigBrain
“I need a 20-ton excavator for a 6-month highway project in Texas, budget under $400K”

Equipment acquisition is broken

Contractors waste weeks finding equipment. Dealers can’t reach the right buyers. Billions in rental inventory sits idle. There’s no pricing transparency, no data infrastructure, and no single platform that solves it.

15-20 hrs
Average time a mid-size contractor spends sourcing a single piece of equipment
65-70%
Average rental fleet utilization — leaving billions in revenue on the table
$0
Data infrastructure for used equipment pricing — no “Kelley Blue Book” exists
$100K+
Transactions still done via handshake deals with zero digital tooling

Three layers. One platform.

From search to close, RigBrain handles the entire equipment lifecycle.

Layer 1

AI Search & Matching

Describe what you need in plain language. Our AI matches you with available inventory across dealers, rental fleets, auctions, and private sellers — ranked by fit, price, proximity, and total cost of ownership.

Layer 2

Pricing & Negotiation Intelligence

See real-time fair market values, depreciation curves, and comparable sales. Our AI negotiation agent handles back-and-forth with dealers on your behalf — optimizing price, warranty, delivery, and financing terms.

Layer 3

Transaction & Lifecycle

Financing pre-approval, insurance quotes, inspection coordination, logistics, and documentation — all in one workflow. Post-purchase: predictive maintenance alerts and resale timing recommendations.

Massive market. Zero infrastructure.

Construction equipment is one of the largest underdigitized markets in the world.

Total Addressable Market

$365B

Global heavy equipment + rental spend annually

U.S. Serviceable Market

$95B

Annual U.S. construction equipment buying and renting

5-Year Target

$95M

Platform revenue at 1-2% market facilitation

No one else combines all four

Existing players cover one slice. RigBrain is the only platform with AI search, negotiation, pricing intelligence, and full transaction facilitation for both buying and renting.

AI-Powered Search

Natural language queries across all inventory sources, not static classified listings

Negotiation Agent

AI handles dealer negotiations on behalf of the buyer — a first in heavy equipment

Pricing Intelligence

Real-time fair market values, depreciation curves, and comparable sales data

Full Transaction Stack

Financing, insurance, inspection, logistics, and documentation in one workflow

Buy + Rent in One Platform

Competitors are auction-only or rental-only. RigBrain covers both.

Lifecycle Services

Predictive maintenance alerts and optimal resale timing, powered by equipment data

Three streams. Built to compound.

50%

Transaction Fees

2-4% on purchases, 5-8% on rentals. On a $250K excavator sale, that’s $5K-$10K per transaction.

30%

SaaS Subscriptions

$199-$999/mo for contractors. $499-$2,499/mo for dealers. AI search, pricing intelligence, fleet dashboards. 80%+ gross margin.

20%

Dealer Services & Financing

Promoted listings, financing referral fees (1-2% of loan value), insurance and inspection commissions, logistics coordination.

Path to $95M revenue

MetricYear 1Year 2Year 3Year 5
GMV Facilitated$50M$250M$750M$1.9B
Revenue$2.5M$12M$35M$95M
Gross Margin60%68%74%78%
EBITDA Margin-80%-25%5%25%
Active Buyers5003,00012,00040,000
Dealer Partners1005002,0005,000

Unit economics at scale: ~$4,500 avg revenue/transaction, ~$800 CAC, ~$18,000 LTV, 22:1 LTV:CAC ratio

Three forces converging

$1.2T in Infrastructure Spending

IIJA, CHIPS Act, and data center buildout at $40B/year are creating unprecedented equipment demand across the U.S.

AI Has Reached the Threshold

LLMs, negotiation agents, and pricing models are now sophisticated enough to handle complex B2B equipment transactions.

Construction Going Digital

Post-COVID digital adoption has accelerated dramatically. Online equipment platforms are growing at 2x the overall market rate (~10% CAGR).

The window is open.
Let’s build the standard.

We’re raising a $5M seed round to launch in Texas and the Southeast. If you’re a contractor, dealer, or investor — let’s talk.

Get in Touch

jim@rigbrain.io